Welcome to the Greatest Of All Time Ambassador Program!
This is a program that was inspired by Otto Knop, a great guy who through a family friendship with the folks at a VERY well known but unnamed distillery, (because while I like to think our lawyers are good people, I seriously don’t want to pay them to defend us if I name drop here!) highly recommended that we follow their very successful plan to recruit and energize potential whiskey lovers with an ambassador program. His advice ranged from tastings, to distilling, to labelling and all sorts of topics that a newb distiller needed to hear including his adamant encouragement to start an ambassador program. We took it from there and decided to make the ambassador program more formal with our custom challenge coins and nicer Tier II and III coins to recognize outstanding work by ambassadors who do an amazing job of helping our whiskey grow! If you ever served or know somebody who did you may recognize a challenge coin. We are taking our lead from the challenge coins that our friends, pre or post DD-214, have inspired us with. The entire Ambassador program as you will come to notice is largely inspired by and built for people we admire. When you join our Ambassador family, we see you as a part of our extended family and look forward to drawing inspiration from you as well! Thank you for joining us!
How do I get those
Great Tier II Coins?
These are earned coins! The first tier is earned by signing up and joining our GOAT family, but the second tier is tougher to earn. We have a variety of these challenge coins available and they are earned as follows:
Challenge 1 :
Retail Ambassador
The coin that you earn by helping us get on the shelves in a new retailer, in our home state of NC that’s the ABC store you see indicated on the back of the coin. To be recognized as one who has earned this tier coin we need to have you “register” a store you are talking to in our system. The information we need is the store address, the manager’s name you spoke with, date/time you talked to them and some notes on what they said and your thoughts if you have any insider info on what can get us in. We then follow up on our end with your store and try to assist. Once your store brings us in, stocks the GOAT, and you shoot us the photo/or tag us on social media, congratulations! You have earned the Retail Ambassador Tier II coin!
Our Greatest Of All Time Ambassadors don’t have to work alone. Let’s face it, drinking with friends is fun and working to get a store to bring in the GOAT should be fun too! Multiple Ambassadors can earn this Tier II Retail coin for the same store. Most of the time a group of customers talking to the same store manager will be more effective than a lone customer. Registering as an ambassador and register the store before we are stocked and each ambassador will receive their earned rank and coin commemorating the accomplishment. If we are stocked in one store with the original GOAT, but not the Reaper for example, if you help bring in the Reaper this also earns the Retail Ambassador tier coin.
Challenge 2 :
MxB Ambassador
The coin that you earn by helping us get on the shelves or on the drink menu with a new bar or restaurant. To be recognized as one who has earned this tier coin we need to have you “register” a bar or restaurant you are talking to in our system. The information we need is the name of the bar or restaurant, address, the manager’s name you spoke with, date/time you talked to them and some notes on what they said and your thoughts if you have any insider info on what can get us in. We then follow up on our end with your store and try to assist. Once your bar or restaurant brings us in, has the GOAT on the shelf behind the bar or on the drink menu, and you shoot us the photo/or tag us on social media, congratulations! You have earned the MxB Ambassador Tier II coin!
This one is another tier you can earn with other GOAT Ambassadors, or at the same time if you haven’t met the other ambassadors who are also working on that establishment yet. With bars/restaurants there is no limit to how many ambassadors can earn this tier for a single establishment, but there is also no limit to how many establishments you can earn a coin for. Know the manager for 5 different bars/restaurants and want to earn 5 coins? It’s all good, we will present you with a coin for every bar or restaurant you are successful with!
Challenge 3 :
Recruitment Ambassador
The coin that you earn by drinking with your friends! When you bring in 12 new Ambassadors to the program, you earn this Tier II coin. It’s as simple as registering your friends as a potential recruit in our system and getting credit for their enrollment when they sign up. With this one, there is a limit and only one Ambassador will be given credit for any single recruit. The definitive recruiter will be deemed to be the first one who registers this new Ambassador as a recruit in the system. This Tier II coin is earned once 12 new Ambassadors who you have registered sign up.